MITEX 2014 Press Release


Press Release

Moscow International Tool Expo MITEX-2014 will open its doors to the tool market experts on 11-14 November 2014. This year’s show will be held in IEC “Crocus Expo”, Pavilion 2.

MITEX is a modern business platform for showcasing new tools and equipment, and at the same time an excellent place for establishing new business contacts and strengthening existing partnerships.

Last year MITEX was visited by more than 11,800 people, including 7,800 trade visitors: dealers, representatives of retail chains from Russia, the CIS countries and abroad, building repair and woodworking companies, educational institutions and housing and utility sector.

Over 560 companies from 22 countries including Belarus, the UK, Germany, Israel, India, Spain, Italy, Canada, China, Latvia, Liechtenstein, the Netherlands, Pakistan, Poland, South Korea, Russia, Taiwan, Turkey, Ukraine, France, Switzerland, Japan will take part in MITEX 2014.

Exhibition area: 20,000 sq. m

Venue: Moscow, IEC “Crocus Expo”, Pavilion 2 (Halls 6, 7, 8) and outdoor area

Organizer: “Euroexpo” LLC. (Moscow), a member of the Russian Union of Exhibitions and Fairs, Moscow Chamber of Commerce and Industry, the Global Association of the Exhibition Industry (UFI) and the International Congress and Convention Association (ICCA), and Euroexpo Exhibitions & Congress Development GmbH (Vienna).

Official support:

· Chamber of Commerce and Industry of the Russian Federation

· RATPE Association of Trading Companies and Manufactures of Power Tools, MITEX Strategic Partner

The exhibition profile includes: power, pneumatic and hydraulic hand tools, power equipment, bench and mounting tools, gardening tools and equipment, measuring and testing tools, metalworking and wood working tools, etc. The exhibitors make presentations and shows at their stands demonstrating their tools and equipment in operation, so the visitors have a chance to estimate all technical advantages in practice.

Every MITEX stand is distinct, and the showcased products are an example of the latest technologies implementation. Stanley Black & Decker, Interskol, Metabo, Sparky Professional, LIT Trading, Northwestern TD (220 Volt), Hyundai Power Products, Sturm, TMKnn, Prorab, Karcher, Kalibr 2001, Wald, DWT, FIT, Centre of Tool Trading, Anchor, Pride TFG, VneshTechKontrakt are among MITEX 2014 exhibitors.

The companies from Germany, Korea, China, and Taiwan will demonstrate their products and services at national expositions.

Every year the event organizers improve the exhibition business programme, attracting for participation respectable industry experts, who made a significant contribution to the industry development.

RATPE Association will host a Conference on “Russian Market of Power Tools and Labour Saving Devices: Present State and Prospects” in the Conference Hall G on 12 November at 9:30 AM. The Conference speakers will highlight the current situation in technical regulations and standardization of power tools, as well as the future market trends. The admission to the Conference is free of charge.

“Instrymenty” magazine (Potrebitel Publishing House) will host a Conference on “Abrasive tools: reasons and prospects for import substitution” in the Conference Hall C on 11 November at 2:00 PM. Representatives of 220 Volt, Hilti, Luga Abrasive Plant, ISMA, and Metadinea will answer the questions if such products are popular in Russia and whether the domestic industry is able to satisfy the growing demand.

On the second exhibition day Hitachi will hold a presentation of the new line of diamond cutting blades manufactured using innovative developments and unique technology, as well as their new electric and petrol-powered tools. The presentation will take place in the Conference Hall F.

Stanley Black & Decker jointly with FC Barcelona will conduct an interactive contest “World’s Top Goalscorer” at stand # 8D301 during all exhibition days. All football fans have a chance to shoot a penalty to the goalkeeper of the famous Catalan club. The most successful scorers will be awarded with unique gifts from FC Barcelona, DeWALT, STANLEY and Black & Decker.

New woodworking tools and equipment are traditionally very popular among MITEX trade visitors. Every exhibition day WOOD-Master magazine will hold diverse master classes and presentations dedicated to the latest technological developments in this field. The visitors will have an opportunity to try tools in work, take part in exciting contests and buy wooden crafts. Premier Coatings will hold a series of workshops on wood waxing, decoration and restoration, working with oils and gilding.

The annual Students Programme has been specially designed for young specialists and future industry experts. The programme provides students and graduates of technical colleagues and universities an opportunity to attend training seminars and practical master classes of the world famous industry leaders, and to work with diverse tools at the exhibitor stands.

The MITEX advertising campaign was launched in May 2014. The exhibition has been advertised in specialized printed media and on the leading portals dedicated to building, construction and tools, including Stroyportal, Stroyvetrina and Stroynet.

In anticipation of the exhibition the Organizers launched a large-scale advertising campaign in the regions of Russia aimed at professional consumers from Krasnodar, Magnitogorsk, Saratov, Lipetsk, Kazan, Nizhny Novgorod, Togliatti, Belgorod, Tambov, Kursk, Novosibirsk, Krasnoyarsk and Ufa. In addition, promotional articles on MITEX were published “Delovoy Kvartal” and “Bonus” printed media.

Over 110,000 potential visitors and MITEX exhibitors regularly received weekly e-newsletters with exhibition news, business programme events, interesting expositions and other helpful information for planning show visiting schedule.

In 2014 the Organizers launched the first exhibition e-catalog that allows exhibitors to place and modify company’s information on the website quickly, and to view the exhibitor profile in online mode.

Every year the Organizers jointly with “Potrebitel” Publishing House issue MITEX NEWS periodical edition containing exhibitor news, which is distributed in the major tool retail chains and shops, as well as in the internet shops.

See you at the 7th Moscow International Tool Expo MITEX-2014 that will be running on 11-14 November 2014 in IEC “Crocus Expo”.

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