MITEX-2013 Post release


Moscow International Tool Exhibition


Post release

On 5-8 November 2013 the CEC “Expocentre” hosted the leading tool expo in Russia and the CIS countries MOSCOW INTERNATIONAL TOOL EXPO MITEX-2013.

571 companies from 20 countries participated in the show, including Austria, the UK, Germany, India, Spain, Italy, China, South Korea, Latvia, Lichtenstein, Poland, Belarus, Russia, the U.S.A., Taiwan, Turkey, Ukraine, Finland, the Czech Republic and Japan.

Exhibition area: 20,000 sq m

Visitors: over 11,000 people

Organizer: Euroexpo, the leading exhibition company in Russia, a member of the Russian Union of Exhibitions and Fairs, Moscow Chamber of Commerce and Industry, the Global Association of the Exhibition Industry (UFI) and the International Congress and Convention Association (ICCA). The Company was founded in 1992.

Strategic Partner: RATPE Association of Trading Companies and Manufactures of Power Tools.

MITEX was supported by the Chamber of Trade and Industry of the Russian Federation.

Among MITEX-2013 there were the following tool industry leaders:

  • TTI Russia
  • BRIGADIR Technologies
  • WALD
  • KALIBR 2001
  • KVB — RUS
  • TMK
  • HILTI Distribution
  • HITACHI POWER TOOLs netherlands
  • Centre of Tool Trading Sturm
  • Encore

The companies from Germany, China, Taiwan and Czech Republic demonstrated their products and services at joint expositions.

The official opening ceremony of MITEX-2013 took place on 5 November. Among the honoured guests there were Kirill Anisimov, the General Director of Euroexpo, Victor Cherepov, the Executive Vice President of the Russian Union of Industrialists and Entrepreneurs, Ivan Novitsky, Deputy of the Moscow City Duma, Boris Goldstein, President of the RATPE Association of Trading Companies and Manufactures of Power Tools, Nikolay Gusev, the First Deputy General Director of ZAO “Expocentre”.

The honoured guests noted that the exposition is outstandingly diverse and the number of exhibitors increased by 16%. Victor Cherepov, the Executive Vice President of the Russian Union of Industrialists and Entrepreneurs noted MITEX is “the most respectable industry’s exhibition representing the latest technologies that beneficially affect the quality of work and the quality of construction”.

Demonstration and Seminar Area

This year the Organizers together with RATPE Association prepared a wide programme for professional tool users, aimed first of all at the experts of building industry, housing and utility sector, repair and woodworking. At the specially designed Demonstration Area the world leading tools and equipment developers and manufacturers demonstrated their novelties to the MITEX visitors.

On the first exhibition day on 5 November Interskol held a presentation of new Felisatti Wood equipment. Interskol invited professional carpenters to conduct the woodworking master classes, arousing much interest among the visitors.

On 6 November Bosch held the presentation of tools and the “Education” project aimed at teaching Russian students to use of tools properly. The students of the Moscow State Construction University (MGRS) and other educational institutions heard about Bosch’s new products, what tools are expected to appear next year, as well as about the “Education” project as a whole and its development plans. The presentation drew a capacity audience. Students asked a lot of questions and tried various tools at Bosch stand.

“The ‘Education’ project is aimed to explain how and where to use the tools properly. Visiting the construction sites I often see a sad situation when the work culture is poor and the tools are incorrectly used, causing many damages. The experience shows that the tool damages are often caused not by the tool itself, but by the operator who uses it for the purposes other than that intended”
Vasiliy Ivanov, product manager of Bosch (Moscow)

In the afternoon Hilti performed an unprecedented show with prizes in the Demonstration Area. Using the Hilti battery-powered angle grinder, circular and reciprocating saw they completely dismantled a Moskvich car in a few minutes. Many visitors personally participated this spectacular show and in car dismantling, and the winners of door dismantling competition were awarded with a special prize: a set of Hilti screwdrivers.

On 7 November StanleyBlack&Decker held a presentation of DeWALT industrial equipment and power tools accessories in the Demonstration Area at MITEX-2013. The Company’s representatives spoke about the new policy in Russia on DeWALT tools and accessories, about the plant in Germany for drills and borers manufacturing, and demonstrated new DeWALT power tools.

In the afternoon HITACHI presented its power tools at the Demonstration Area. The company showed the novelties of 2013, patented elaborations and unique technologies.


In addition to the presentations in the Demonstration Area, MITEX hosted 3 major conference events.

On 6 November there was an open seminar “Lubricants as an important element in tools operation” dedicated to the cooperation of Sturm Group with “Gasprom-Neft”.

On the same day on 6 November Unisaw Group celebrated the birthday of its new Monferme brand. Monferme is the name of the new collection of gardening equipment for ladies. In honour of the birthday Unisaw Group held a press conference and presentation in the conference room 2. After the press conference the visitors were welcomed to Unisaw Group stand for a birthday cake, colourfully decorated with bright edible pictures. Tatiana Bulavina, MITEX director, warmly congratulated Unisaw Group and presented them with a commemorative diploma.

The presentation of the new line of diamond tools of CARAT plant (the Netherlands) that had recently joined the HITACHI group took place on 7 November in the conference hall # 5. Michel Pascal, the representative of CARAT plant spoke about the unique technologies and commercial potential of diamond tools.

Focus on Woodworking

A special focus at MITEX 2013 was on woodworking: many companies demonstrated their equipment and tools. In addition to Felisatti Wood brand, Festool presented their tools and equipment for woodworking and interior decoration at the Demonstration Area.

One of the most spectacular programmes was the series of workshops “Tool is Master’s Main Assistant” organized by WOOD-master magazine. The visitors can see the new products of the leading tool manufacturers, learn more about all pros and cons of a particular tool from the professional artisans, attend various master classes, try tools in work, participate in contests, buy wooden crafts and enjoy the exposition of ancient museum tools. The specially invited masters show how to work with a router and a lathe, demonstrated the polishing technologies and other useful and interesting skills.

Students Programme

For several years “Euroexpo” has implemented a special Students Programme aimed at young specialists and future industry experts. The Programme’s mission is to provide the future tools users and buyers an opportunity to see the latest trends and technologies in the global tool industry and the advanced products of the world famous brands. The students actively participated in all events held in the Demonstration Area and conference halls, attended master classes, tried the tools in operation at the leading companies’ stands. The Students Programme partners: “TechnoProgress” Group, Moscow State Construction University.

During the show it was very busy at the exhibitors’ stands: the guests tried tools in operation, asked questions, concluded contacts, attended master classes, and relaxed: participated in the contests, watched sports events and entertaining shows.

Advertising campaign

Internet. “Euroexpo” has been working intensively on promoting the official exhibition’s website and the contextual advertising in Yandex and Google. In anticipation of the exhibition the Organizers carried out a large-scale advertising campaign in the regions of Russia aimed at professional consumers from Voronezh, Yekaterinburg, Kazan, Nizhny Novgorod, Ufa. The MITEX advertising was posted on the city web portals in Krasnodar, Chelyabinsk, Samara, Magnitogorsk, Saratov, Lipetsk, Sochi, Voronezh, Yekaterinburg, Kazan, Nizhny Novgorod, Perm, Togliatti, Ufa.

One of the most effective tools for informing and attracting visitors are the e-mails. The Organizers sent regular electronic newsletters to the potential visitors using the e-mail databases of construction companies, contractors, retailer shops and chains, woodworking, forestry companies, etc. (approximately 70,000 addresses).

Direct mail. Every year the organizers carry out the regional direct mail campaign. This year 10,000 potential visitors get their invitation to MITEX by mail.

Specialized printed media. Advertising, information, announces and the interview with MITEX director were published in the major specialized printed media and internet portals including " “Instrumenty”, “GardenTools” and “Vso Dlya Stroyki i Remonta” (“Potrebitel” Publishing House), “Drel’Do Dyr” magazine, “Sadovnik” magazine (Bonnier Publications), WOOD-Master magazine, “Moy prekrasnyy sad” (“Burda” Publishing House), “Moy Lyubimyy Dom” magazine, “Lesnaya industrya” magazine , “Obustroystvo i Remont” magazine, ProfiToolInfo,,, and many others.

Courier mail. This year 3000 invitations were delivered to the construction universities and colleagues, as well as institutions with chairs and departments related to building and construction (20 educational institutions).

MITEX NEWS periodical edition. Every year the Organizers together with “Potrebitel” Publishing House issue MITEX NEWS periodical edition which is published twice a year and distributed in the major tool retail chains and shops, as well as in the internet shops. MITEX NEWS contains latest news of MITEX exhibitors, the detailed business programme, and a tear-off invitation ticket to MITEX. MITEX NEWS partners: “Potrebitel” Publishing House, “Infrakom” LLC, “Meritlink Rus” LLC, “Optimist” LLC,

You can find the exhibition materials: videos, photos, list of exhibitors and business programme on the exhibition’s website

Contacts for press:
Marina Zaitseva
Phone: +7 495 925-65-61/62


Euroexpo, ltd. was founded in 1992. The thematic plan of Euroexpo’s exhibitions covers different spheres of economy and is focused on specialists (format B2B).

Since 2000 Euroexpo is the member of Moscow Chamber of Commerce and Industry, since December, 2001 — is a member of the Russian Union of Exhibitions and Fairs, since 2008 — member of International Congress and Convention Association ICCA, since 2010 — the Full member of UFI.

In 2006 the partnership company Euroexpo Exhibitions and Congress Development GmbH was founded in Austria. Now Euroexpo offices in Moscow and Vienna held 11 international specialized exhibitions annually. Euroexpo’s services on the organization of exhibitions and conferences are certificated and meet the requirements of ISO 9001:2000.

EuroexpoStand Company renders the services of exhibition stands’ design and construction including “turnkey” projects.

EuroexpoEvent offers a wide range of services for all kind of events of any format and difficulty. With our 10-year experience, the awareness of the latest trends and event technologies, strong partner relations with contactors, as well as the knowledge of all and strengths & weaknesses of different venues, we can offer exceptional scenarios for your events that can satisfy and surprise even the most demanding clients.

ExpoLady Exhibition Studio is specialized in exhibition personnel (stand assistants, promoters, entrepreneurs, hostesses).

Strategic Partner: RATPE Association ( (

The primary objective of the Association is formation and development of a civilized market of power tools and labour saving devices (“LSD”) by means of Industry infrastructure development; formation of civilized relationship with state authorities (legal, custom, tax and bank bodies); development of business protecting conditions against high risks; protection of Association members against unfair competition and consumers against bad products also by means of technologies, struggle against counterfeit products; development of electrical tool manufacturing in Russia.

Members of the RATPE Association are the leading tool manufacturers and suppliers working in the Russian market.

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